ClickTale is a customer experience analytics solution comprised of a suite of analytics tools for measuring the clicks, mouse movements and keystrokes of website users. It is used by more than 70,000 companies and individuals who want to always be on top of what customers are actually doing on their websites.
How is it any different from other analytics solutions?
Aside from being the most trusted analytics solutions around, ClickTale offers you the capability to see user activity on your site through the eyes of the users themselves. This is possible thanks to the visitor recordings feature which records every mouse movement, mouse click and mouse scroll of the user and compiles it into a neat video. Instead of just analyzing how hundreds of users navigate through your site, you will get to pick a single user and see how they actually move around your site, giving you valuable insight on how effective your site’s design is.
Can I see user activity in real time?
Yes you can. The Real Time Monitor feature lets you view live updates of recorded users, which means you don’t have to wait days for an analysis of visitor activities. This feature is ideal for usability testing and improving marketing campaigns.
What can it offer in terms of traditional analytics features?
One of the most popular features in analytics is the heatmap. ClickTale offers four different heatmaps for mouse move, mouse click, attention and scroll reach. The Mouse Move and Mouse Click heatmaps, as the names suggest, track mouse movements and clicks and present the data in visually appealing heatmaps. These heatmaps show you where users’ mouse pointers linger the most and where they usually end up clicking.
As for the other two heatmaps, they measure which areas of your web pages get the most attention from users and how far those users scroll down your page. The knowledge provided by these two heatmaps are extremely valuable in placing advertisements and optimizing the location of content. Knowing which area of your web page gets the most attention increases your ability to effectively place content and ads where their exposure is maximized.
Of course, other regulars in analytics solutions are also here, including visitor language, browser version, country of origin, screen size and operating system. These demographics are all presented with clean and elegant graphics that are easy to view.
What then can it offer outside of the traditional analytics features?
Aside from the visitor recordings, ClickTale also offers form analytics, campaign tracking and advanced filtering. These features provide valuable insight into customer behavior in such a way that it’s almost as if you were right there with the customer when they were navigating through your site. The Advance Filtering feature for one offers a deeper analysis of customer behavior than the usual filtering features of other analytics solutions. It shows you every step the customer took from landing on your page to whether they converted or not.
What does “Form Analytics” mean?
While you can use heatmaps and recordings to see what your customers are doing on your pages with forms, Form Analytics can give you a more in-depth look at the conversion rates of your forms. This feature will help you determine which form fields are effective and which ones cause your visitors to actually leave. This feature includes five different reports: Conversion, Drop, Time, Blank Field and Refill. Each report gives you insight on how customers interact with your forms, giving you a better chance in modifying and optimizing your forms to improve their conversion rates.
How detailed can ClickTale’s reports be?
If the recordings, drill-down of demographics and the pinpoint accuracy of Form Analytics have not convinced you yet of ClickTale’s attention to details, consider that its Link Analytics involves a report on user hesitation. That’s right, the Hesitation report exists and it tracks the amount of time between the actual mouse hover action and the moment when a link is actually clicked. Other reports in the Link Analytics suite are Clicks, Hovers, Hover Conversion, Time to Click, Hover Time, Hover Order and Clicking Visitors.
What are the available pricing options?
For small to medium businesses, ClickTale offers three pricing plans:
Bronze ($99 a month): This basic plan includes 3 out of the 4 heatmaps, Form Analytics for 1 page and 20,000 pageviews recorded per month.
Silver ($290 a month): This is the most popular plan and it include unlimited heatmaps, unlimited access to Form Analytics and 80,000 pageviews recorded per month.
Gold ($990 a month): This plan includes everything in the Silver plan except this one allows for 300,000 pageviews recorded per month.
If none of these plans fit your needs and you need more out of ClickTale, you can try the Enterprise solution which includes a dedicated account manager, training and education, a flexible platform and proactive consultation. Rates depend on your customized needs.
The Bottom Line
ClickTale is not your typical analytics solution so if you are serious about improving and optimizing your company’s conversion rates, this is definitely worth a shot.