If you haven’t heard of Pinterest yet, you must be new to the Internet. If this is the case, let us get you up to speed: Pinterest is where you pin images and videos that you like on boards that represent different categories. It started out by being the place where girls pin pictures of nice shoes, pretty dresses, nice little houses in the woods, and other girly things. Now that the rest of the Internet has noticed, everybody’s jumped on the bandwagon and it’s no longer just about sugar, spice, and all things nice. Pinterest is now being used as a marketing tool for brands and it has reach the level of prominence that earns users a certain level of clout. Enter: PinClout.
What Is This PinClout You Speak Of?
Different types of metrics about the use of Pinterest suddenly became important since marketing is now involved. PinClout was developed as the analytics service for Pinterest and it seemed like a genius move for its developers. However, “PinClout” sounds a lot like Klout which is currently the most popular analytics service for a bunch of social media services including Facebook, Twitter, and LinkedIn. The folks over at Klout totally know this which is why they sent PinClout a cease-and-desist letter.
Oh No! Legal Trouble!
While PinClout is not the only service that can be described as “Klout for Pinterest”, it certainly sounds dangerously similar to Klout, or at least that’s what the folks at Klout say. Some people thought that was the end for PinClout, which just launched about a month ago, but that’s not the case. The simple solution was a change in their name, hence “PinReach”.
What Else Changed With The Name?
Nothing, actually. PinReach is still a source for Pinterest analytics and influence. It still offers the same tools for understanding activity, monitoring trends, and gauging impact initially offered by PinClout. It still updates user Reach scores daily, giving users valuable insight in their Pinterest statistics.
What Are The Features Of PinReach?
PinReach gives you a Reach score that can go as high as 100. This score is derived from several details such as total number of pins, total number of repins, total number of followers, total number of boards, and more. This score can be shared directly to Twitter, Facebook, and Pinterest directly from the user dashboard.
The PinReach dashboard also includes a table of your most popular boards which features the number of followers, the number of pins, the number of repins, the number of comments, and the number of likes for each board. Along with this table is a chart of your recent PinReach score history that goes back 7 days. This chart can be directly printed and exported as an image directly from the user’s dashboard.
The Bottom Line
People who are anal about their Pinterest stats will love the simplicity of PinReach. With how things are going, it doesn’t seem the name change didn’t really affect usage on the service. The only thing that got hurt in the process is the feelings of PinClout’s founders. They’ll get over it.
