Ondango recently launched a new service that allows any business to integrate a full e-commerce site into their Facebook page. If your business sells clothing, for example, and you use your Facebook page to garner fans and make announcements, you can now sell your clothing items directly within your Facebook page with Ondango. Users never have to leave your Facebook page, they manage their shopping cart and checkout directly on Facebook.
Your online store appears as a tab on your Facebook page:
Checkout process happens on Facebook:
Ondango’s CEO Jose Matias del Pino says that an additional advantage with their platform is that the user never has to accept a Facebook data request. We’re all familiar with the annoying popups that ask us whether we grant the application to access our personal information from Facebook – del Pino says that they saw an 80% dropoff rate in their testing at that popup. This is a significant stat for any business to be aware of – when integrating Facebook into your applications, be aware that that dropoffs can be sky high and you could be alienating a large percentage of your user base.
While selling products on your Facebook page will never likely be your core business – it is a nice feature to offer to your customers, especially those who are highly active on Facebook. Many customers are not accustomed to making purchases on Facebook, however, so its best to have a separate e-commerce platform as well.
