As the leading global provider of maps, traffic information and digital location content, NAVTEQ is trusted by a multitude of companies to deliver navigation, location-based services and mobile advertising in different countries all around the world. NAVTEQ’s digital location content is used in all kinds of applications such as portable and wireless devices, automotive navigation systems, Internet-based mapping apps and even government and business solutions. It is safe to say that NAVTEQ powers most of the world’s needs for digital location content.

What kind of information is provided by NAVTEQ?

Covering 6 continents and 85 countries, NAVTEQ offers digital maps that include details such as physical barriers, gates, one-way streets, turn restrictions, relative road heights and more. These maps do not just show geographic location, they also provide useful information that can help people navigate better and safer whether they are creating a route for deliveries that are essential to their business or they are simply planning the best road trip experience possible.

NAVTEQ maps include points of interest that lets users easily find restaurants, hospitals, hotels and any other establishment that they can visit. For personal use, these maps offer valuable insight on planning the perfect trip or simply discovering what an area can offer in terms of services, entertainment and leisure. For commercial and government use, the details in these maps are essential in providing services such as mail services, emergency response services and different fleet operations all over the world.

What makes NAVTEQ data different from the data offered by other mapping services?

NAVTEQ has an elite team of geographic analysts numbering more than a thousand. They survey roads all over the world using a proprietary GPS-based collection software and technology while following a single global specification. This team of geographic analysts collect as many as 260 attributes of locations, giving the data they produce a robust and detailed quality that can be used in different applications. This kind of expertise, quality equipment, standard practices and attention to detail make NAVTEQ data stand out from the data offered by other mapping services.

Is this data updated often?

NAVTEQ data is constantly updated to make sure that users get the latest and most detailed maps available. Aside from the usual attributes that users find in these maps, NAVTEQ continually find new attributes and ways to enhance their maps more. They listen to their customers, other industry leaders, mapping experts and regular users of mapping applications and devices to determine what kind of information people want and need. Listening to the people and doing an extensive marketing research gives NAVTEQ the heads up on what people require in their maps, giving them the advantage of knowing the next steps to take in improving their maps.

What kind of information can be expected from NAVTEQ maps?

One of the most popular features of NAVTEQ maps is the set of points of interests or POIs. These POIs include airports, hospitals, schools, restaurants, parks, museums, gasoline stations, casinos, cinemas, banks and ATMs. For consumers, these maps help them navigate their location better. For companies, these maps help them be found by their customers. There is even a NAVTEQ service called Direct Access that lets companies put their logos on the maps. This makes their location easier to find, making it more convenient for customers to go and purchase their favorite products or services.

For drivers, these maps provide another benefit: traffic information. Knowing when and where to expect bad traffic conditions or when and where they can drive to a specific destination without encountering jams is a priceless advantage. NAVTEQ provides real-time traffic information in the US, Canada, Brazil and some countries in Europe. Live traffic conditions are displayed right on the maps so it will give drivers an easier time in navigating the roads comfortably and safely.

Are there industry-specific features in these maps?

Yes there are. For businesses and services that include truck routes, NAVTEQ Transport offers truck routing maps with details such as physical restrictions, legal restrictions, transport-specific POIs, preferred routes, hazardous materials restrictions and warning information for hills, lateral winds and curves. Drivers can specify their routes and the attributes they want to see on the map and they will be given a map with all their specified information. These maps provide truck drivers and navigators a way to pass through their routes quickly, easily and safely.

How can I acquire maps?

NAVTEQ maps are installed different navigation devices and mobile devices. If you need to update these maps, you can simply go to the NAVTEQ store, choose the specific model of your device and purchase a map update. Specific instructions are included to make each update easy and quick to install.

The Bottom Line

While other services provide detailed maps with similar details, if you want to use the most trusted maps in the industry, NAVTEQ should be your first choice. Their maps are always updated, highly detailed and contain information backed by state-of-the-art equipment and the expertise of geographical analysts.